Xist Publishing: Books for the Touchscreen Generation
Our mission is to help children develop a lifetime love of reading—no matter what form it takes. As the digital-first publisher for children, eBooks are our top priority. But we also know that parents love to snuggle up with their kids and flip through a picture book—so we do that too. As technology evolves, kids will too. As parents ourselves, we want to make sure that no matter how kids are reading in the future, they’re reading and loving it.
In April of 2011, Calee M. Lee’s 4-year-old daughter asked her mother to read her a story. Mom got to pick the book, the only requirement was that it had to be on her new Kindle. After downloading and then attempting to read several different children’s books, both were disappointed. “I wanted to read to my daughter but when I saw that the pictures were tiny or they didn’t line up with the text, I thought, I can do better.” In the wake of news stories featuring Amanda Hocking and John Locke as self-publishing sensations, Lee wrote a story, found an illustrator and a company was born.
Founded in that little girl’s playroom, Xist Publishing has grown to be the largest digital children’s publishing start-up with 180 titles from 45 authors and illustrators. For each title, Xist Publishing creates five distinct eBook editions (Amazon, iBooks, NOOK, Kobo, and reflowable ePub for libraries) and often produces a print version as well. The books have been featured on hundreds of blogs from niche children’s book sites to The Pioneer Woman and Alpha Mom.
• Distraction-Free Design: We believe books should be books and games should be games. As parents ourselves, the last thing we want bedtime to include is more levels.
• Turn Waiting Time into Reading Time: Children’s eBooks make it possible to take story time anywhere. Waiting rooms, carpool lines, and even an older child’s soccer practice all become places where picture books can be shared.
• Niche Titles Find a Market: Our catalog includes stories about ancient saints and modern multi-racial families. By employing a digital-first approach, we’ve been able to publish books for both small and large markets.